Bar Keepers Friend
Bar Keepers Friend needed to feel relevant again to a younger audience, shifting from an outdated household cleaner to a modern, trusted essential. This campaign used humor and emotional connection through a loyal dog visual to grab attention, then revealed Bar Keepers Friend as the more dependable, science backed solution for tough messes. By blending warmth, wit, and product truth, the campaign repositioned BKF as effective and timeless.
To grab the attention of busy college students rushing between classes, we placed billboards near campus featuring a loyal dog licking a pan — an image that’s emotional, funny, and instantly relatable.
To engage college students on social media, we launched BKF’s Truth campaign on Instagram using dogs to show that science, not love, is what really cleans.
To reach students and commuters on the go, we placed BKF’s playful transit ads in bus stations and train subways for better visual accessibility.
To reach readers in a more reflective setting, we published a BKF magazine piece to highlight the science and wit behind the brand’s Truth, which is reflective throughout our whole campaign.