Sheenive Stadium Seats
Bleachers were seen as part of the game-day experience, but we realized there’s an ugly truth beyond just discomfort. On hot days they burn, on cold days they freeze, and most days they’re covered in gum, stains, or worse. Sheenive Seats was made for this. The What did you bring home? campaign revealed the unspoken reality of bleacher life, using humor and honesty to turn awkward, messy moments into something everyone could relate to. By highlighting the small discomforts that ruin big moments, Sheenive became the smart, witty solution for fans who show up, stay loyal, and deserve to sit comfortably doing it.
We took our message to stadium roads and highways with bold billboards that reminded fans what might be under their seat.
To reach students and sports fans where discomfort happens, Sheenive’s bold transit ads at bus stops and subways turned everyday bleacher struggles into witty reminders that your seat deserves better.
To further engage a younger audience, we launched an Instagram campaign with a more authentic tone relating a benefit with bleachers.
To engage college students on Instagram, we launched Sheenive’s Your Butt Deserves Better campaign showing how it keeps you clean without worrying what’s underneath.
To engage college students on Instagram, we launched Sheenive’s Your Butt Deserves Better campaign showing how it keeps you clean without worrying what’s underneath.
To remind people just how uncomfortable public benches can be, we launched an experiential ad by bringing Sheenive’s comfort to the streets—painting our seats where cushions are needed most.
We used magazines to reach parents and sports fans who still value print — reminding them that Sheenive keeps you clean no matter where you sit.