NYX products are known for bold color, experimentation, and self-expression, while LEGO is built around creativity, customization, and play. STACK’D brings those ideas together in a modular makeup system designed to make getting ready feel more personal and interactive. Blush, contour, and highlighter come in thin, stackable palettes that click together, allowing users to build a combination around their own routine, shade preferences, and mood. By turning everyday makeup into something that can be mixed, matched, stacked, and carried together, the NYX x LEGO collaboration transforms a familiar beauty product into a playful, customizable experience that encourages users to build their look their way.
STACK’ D Product Design
Art Direction & Copywriting by Navya Nagpal